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What is a Lightbox Popup?

 Do you want to use lightbox popups to collect additional email addresses? We can show you how to do it.

There's a reason why theaters and cinemas turn off the lights before a performance. It's for the same reason that lightbox popups appear on top of the website you're looking at, with a darkened background.

Do you have any ideas why that is?

You got it right if you said: "to attract the viewer's attention."

One of the most efficient ways to convert website visitors into email subscribers and customers is to use lightbox popups (also known as modal popups).

What is a Lightbox Popup?

A lightbox popup is a web form that appears on top of the current webpage. When it displays, the backdrop of the webpage is darkened to make the form stand out.
Lightbox popups are most typically used for obtaining email addresses in optin campaigns. They can, however, be used to show almost any call to action (for example, "Like us on Facebook" or "Use this coupon code at checkout

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